EXPLORING HUSQVARNA’S 901 NORDEN: EP 1/5

At Italy’s 2019 EICMA Motorcycle Show, Husqvarna’s Norden 901 Concept bike was a deadset showstopper. And the ongoing buzz this machine has generated ever since is almost without precedented. Perhaps that’s got something to do with the bike’s unique aesthetics. Or the fact its name translates to “north” in both German and Swedish languages. Or because it’s Husqvarna’s first foray into the larger capacity adventure bike market. For whatever reason, Husky’s 901 Norden seems to have evoked the spirit of two-wheeled exploration more effectively than any adventure bike before it.

And now that a new series of YouTube videos has appeared with a fascinating behind-the-scenes insight into the 901’s conception, design philosophy and evolution, there’s a widespread expectation that the release of the production model is imminent. So, is it?

Well, Husqvarna personnel worldwide remain extraordinarily right-lipped about timing, but it is interesting to note that Husqvarna Australia has just set up a new landing page for the 901 Norden, where you can officially “sign up to be a part of the exclusive Norden 901 email list and be the first to receive the latest news on this exciting new model, including Australia-specific availability, special VIP events and more”

Meantime, here’s a new episode of the series of YouTube videos. Think of it as your pre-weekend adventure-ride inspiration; vision that implores you to not just travel, but to explore! Ideally, with a friend and aboard a motorcycle.