IPONE ARRIVES IN AUSTRALIA

There’s no shortage of oil brands fighting for shelf space in Australian bike shops, so what makes another one worth a look? In IPONE’s case, the pitch is refreshingly narrow: the French company doesn’t make anything else. No automotive division, no industrial line, no hand-me-down formulations adapted for bikes as an afterthought. Just motorcycles, for the past 35 years.

Cassons has now picked up exclusive Australian distribution for the brand, which means IPONE’s engine oils, chain care, brake fluids, fork oils, cleaners and workshop products are heading to Aussie dealers and workshops. Here’s the full press release…

IPONE, the renowned French motorcycle lubricant and maintenance brand, has announced its official expansion across Australia and an exclusive distribution partnership with Cassons Pty Ltd in Australia. The appointment marks a significant milestone for the brand, providing dealers, workshops, and riders with easier access to IPONE’s comprehensive range of motorcycle-specific oils, lubricants, and maintenance products. Unlike many lubricant manufacturers that develop products across automotive, industrial, and motorcycle sectors, IPONE has built its global reputation on a singular focus.

100% MOTORCYCLE FOCUSED

For more than 35 years, IPONE has been dedicated exclusively to motorcycles. Every oil, lubricant, cleaner, and maintenance product in the IPONE range is engineered specifically for the unique demands of motorcycle engines, transmissions, wet clutch systems, and riding environments. This motorcycle-only philosophy has helped establish IPONE as a trusted choice among road riders, adventure riders, motocross competitors, racers, workshops, and OEM partners around the world.

“Motorbikes need motorbike specific oils, and that’s exactly what IPONE delivers,” said Matthew Stevens, Cassons Brand Manager. “IPONE’s commitment to developing products exclusively for motorbikes aligns perfectly with the needs of Australian riders. We’re excited to bring one of the world’s most respected motorcycle lubricant brands to our customers.”

WHY CHOOSE IPONE?

100% MOTORCYCLE FOCUSED: Every formulation is engineered specifically for motorcycle engines, wet clutches, and transmissions – not adapted from automotive oil technology. This ensures optimal performance and protection for modern motorcycles.

PROVEN RACING HERITAGE: IPONE products are used in some of the world’s most demanding racing environments, including the Red Bull MotoGP Rookies Cup, Moto3 competition and endurance racing. The company’s racing experience directly influences the development of its road and off-road lubricants.

CLEAR & EASY PRODUCT SELECTION:

• Essential (Orange) – Semi-synthetic oil for everyday riding.
• Advanced (Green) – Semi-synthetic oil with Ester technology for enhanced protection.
• Sport (Blue) – Fully synthetic oil featuring PAO and Ester technology for spirited riding.
• Racing (Black) – Premium racing-grade oil using 100% PAO and Ester technology for maximum performance.

COMPLETE MOTORCYCLE MAINTENANCE SOLUTIONS: Beyond engine oils, IPONE offers a comprehensive range of maintenance products including chain care, brake fluids, cleaners, transmission oils, fork oils and workshop products, allowing riders to maintain every aspect of their motorcycle with one trusted brand.