Bell Chimes For Cassons

2 months ago

For several months, it’s been widely known in industry circles that a change in the Australian distributor for Bell helmets was imminent. And early this week, the speculation about where Bell would end up was put to rest when one of the country’s largest distributors of motorcycle and bicycle parts and accessories, Cassons, made the following official announcement…

It is with great pleasure today that we announce Cassons Pty Ltd is now the exclusive Australian distributor for Bell Motorcycle and Bicycle Helmets.  

Bell Helmets’ Senior Sales Manager, Gary Marquis: “As Australia’s leading distributor in apparel and protection with a particularly rich history in the helmet industry, we look forward to working with Rob Cassen and his team to further develop and grow the business in Australia for both our Motorcycle and Cycling divisions. The Australian market is one of the most diverse in the world and we are excited to be able to offer our wide range of models and technology platforms through our partnership with Cassons around Australia”.

Cassons Managing Director, Rob Cassen: “Bell Helmets have long been recognised as a market leader in the industry with one of the broadest, comprehensive ranges of product available and category-leading products in all areas of riding. We are very proud to be working with a brand that is such an icon of our industries and look forward to delivering the exciting new ranges to Australia.”

Along with the range that was already available in Australia, new models and graphics are being launched in July to celebrate the appointment.

About Bell: Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fuelled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best…as it always has. Bell – established 1954. Proven ever since. 

More on Bell Helmets


Be the first to comment...

You might also like...

2 days ago

Kye Anderson Rocks Romaniacs

Get an insight of what it’s like to prepare, race and stay alive at Romaniacs from Aussie, Kye Anderson.

3 days ago

Product: Ballard’s Bum Bag Tool Pack

Ballard’s new Bum Bag Tool Pack is a must-have for every trail rider. So why don’t you have one yet?

3 days ago

Knees In Need Of Next-Level Nurturing

Transmoto Events Manager, Robbie Warden, takes his dickie knees to the launch for POD’s K8 kneebraces.

Day In The Dirt Down Under

3 days ago

GypsyTales: Day In The Dirt Down Under

Don’t know what Day In The Dirt is all about? Well hear it first from the most animated blokes that were there.

Day In The Dirt Down Under

4 days ago

Day In The Dirt Down Under… Uncut!

An expose of the characters and shenanigans behind the scenes at Red Bull Day in the Dirt Down Under.

5 days ago

New Product: POD K8 Kneebrace

Aussie brand, POD, has just released their much-updated forged carbon kneebrace, the K8.


6 days ago

The Final Movie: MOTO 10

Watch the brand new trailer for MOTO 10; the final instalment of the epic MOTO the Movie series.


6 days ago

Reed & JGR partner for 2018 MEC

Chad Reed will contest the 2018 Monster Energy Cup with the JGR-run Autotrader/Yoshimura/Suzuki team.