Bell Chimes For Cassons

For several months, it’s been widely known in industry circles that a change in the Australian distributor for Bell helmets was imminent. And early this week, the speculation about where Bell would end up was put to rest when one of the country’s largest distributors of motorcycle and bicycle parts and accessories, Cassons, made the following official announcement…

It is with great pleasure today that we announce Cassons Pty Ltd is now the exclusive Australian distributor for Bell Motorcycle and Bicycle Helmets.

Bell Helmets’ Senior Sales Manager, Gary Marquis: “As Australia’s leading distributor in apparel and protection with a particularly rich history in the helmet industry, we look forward to working with Rob Cassen and his team to further develop and grow the business in Australia for both our Motorcycle and Cycling divisions. The Australian market is one of the most diverse in the world and we are excited to be able to offer our wide range of models and technology platforms through our partnership with Cassons around Australia”.

Cassons Managing Director, Rob Cassen: “Bell Helmets have long been recognised as a market leader in the industry with one of the broadest, comprehensive ranges of product available and category-leading products in all areas of riding. We are very proud to be working with a brand that is such an icon of our industries and look forward to delivering the exciting new ranges to Australia.”

Along with the range that was already available in Australia, new models and graphics are being launched in July to celebrate the appointment.

About Bell: Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fuelled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best…as it always has. Bell – established 1954. Proven ever since.