6 months ago | Words: Andy Wigan | Photos: SX Global

Today, we learned that an Australian company called SX Global has been appointed to manage and promote the FIM Supercross World Championship over the coming decade. But what does this mean? Well, it can only be seen as a major coup, and a real shot in the arm for the sport of MX and SX in this country. It also means that the FIM Supercross World Championship will no longer be a curious tack-on to America’s AMA Supercross Championship, and that the sport of supercross is now poised to be exported to several more countries around the world, finally making it a true world championship.

But who’s behind SX Global? It’s a company that brings together the creators of the former AUS-X Open supercross events, Adam Bailey and Ryan Sanderson, and Tony Cochrane, the founding chairman of Australia’s V8 Supercars Championship in Australia; a company that intends to “take World Supercross to new heights on behalf of the FIM” and will “ officially unveil its plans for the 2022 FIM Supercross World Championship, along with confirmation of new partnerships, early in the new year”.

Here is today’s announcement from SX Global about the news…

The Fédération Internationale de Motocyclisme (FIM), the global governing body of motorcycle racing, has announced that SX Global, a highly credentialed Australian company, has been selected to manage and promote the FIM Supercross World Championship over the coming decade.

SX Global will develop and manage a new international series commencing in 2022. This is the first time an FIM World Championship has been conducted by an Australian based company. It is a fitting confirmation for a country with a deep history of success and extraordinary moments in professional motorsports, on two wheels.

Jorge Viegas – FIM President: “After a strong and fruitful relationship over the last two decades between FIM, Feld Entertainment and AMA, it is now time to start a new journey to ensure a bright future for Supercross. In order to support the growth and commercial viability of the series, the FIM believes that SX Global has the expertise and the ability to deliver a first-class FIM Supercross World Championship. The new series will offer exciting races, thanks to the passion and extended experience of the SX Global team, with a plan that will gradually expand the Championship to new countries and territories across the world.”

SX Global brings together the creators of the former AUS-X Open Supercross, Adam Bailey and Ryan Sanderson, alongside Tony Cochrane, the founding chairman and driving force behind the creation, development and growth of the V8 Supercars Championship in Australia. Adam and Ryan share deep experience in supercross, having created and hosted a number of highly successful FIM Oceania Championship events since 2015.

Complementing this highly experienced team will be one of the world’s leading financial powerhouses with an established track record of investment in global sport properties, to be announced when SX Global officially unveils its plans for the 2022 FIM Supercross World Championship along with confirmation of new partnerships early in the new year.

With a wealth of global motorsports experience, SX Global is an exciting organisation to truly take World Supercross to new heights on behalf of the FIM. Utilising this experience, the new entity SX Global is now preparing to bring supercross to a world class global level as the promoter of the FIM Supercross World Championship and reach out to the millions of supercross fans around the globe.

Tony Cochrane – President SX Global: “It’s been a tremendous journey over the past five months to bring our team together with some of the most experienced people in all facets of motorsports now coordinating a sharp focus on supercross and its global expansion. We would very much like to thank the FIM for their strong support of our vision and plan and in particular its President, Jorge Viegas, who has shown great leadership in working to bring this together in such a short timeframe. Fans have been demanding world-class supercross in so many countries – it’s a special day for all of those fans and at the end of the day, fans are our number-one consideration.”

Adam Bailey (Managing Director – Motorsport): “Supercross’s popularity and growth globally has surged in recent years, so it’s fitting we can now take the sport to the world stage. We intend to uncover new supercross champions from all corners of the globe while celebrating and elevating current riders to be true international stars. We’ll showcase their incredible athletic ability and fearlessness to the world. We look forward to working collaboratively with the entire motorcycling industry to showcase supercross to the world.”

Ryan Sanderson (Managing Director – Commercial): “The best part of Supercross is it appeals to all ages; it’s going to be special for fans to see the world’s best riders competing for ultimate glory. While we want the series to be a level above in terms of what’s happening on track, equally fan experience will be front and centre in our decision-making to ensure we create memorable moments for both fans and viewers at each event. Supercross’s offering is unique as a dynamic sport delivered in a family-friendly environment combining live action and entertainment. SX Global is going to bring you the best stadiums in the world, highest level of production, pyrotechnics, music, and excitement. We can’t wait!”

Further details on both the FIM Supercross World Championship and SX Global will be announced in January 2022. In the meantime, check out www.fimworldsx.com

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