Harry Norton Takes the Helm at Red Bull KTM Factory Racing

In anticipation of the 2024 FIM Motocross World Championship, Red Bull KTM Factory Racing is gearing up to defend its MX2 title and make a strong push for more MXGP victories. The team’s familiar rider lineup, featuring Jeffrey Herlings, Andrea Adamo, Liam Everts, and Sacha Coenen, will be guided by the newly appointed Team Manager, Harry Norton.

Norton, a 29-year-old Australian, brings a wealth of experience to his new role after serving as the Team Technical Co-ordinator. His journey with KTM began in 2019 when he made the move from Australia, (which you can read more about in our interview with Harry), where he had a longstanding association with KTM and the local racing scene. Norton’s passion for dirt bikes and technical expertise quickly made an impact within the Red Bull KTM Factory Racing organisation.

Having played a pivotal role in the team’s success as the Technical Co-ordinator, Norton is now set to lead the MXGP operation in 2024. Backed by figures like Dirk Gruebel, Team Co-ordinator Valentina Ragni, and Team Trainer Joel Smets, Norton is poised to guide the team to new heights.

Reflecting on his new role, Norton expressed his excitement, describing it as a dream come true.

Harry Norton, Red Bull KTM Factory Racing Team Manager: “People have asked me how I feel about this, and the answer is simply: excited. It was a dream to work for this team, and to make it as one of the key figures and to have such an input into how we go racing is next level for me. I’ve had some of the best possible influences around me, such as Dirk, Peter [Tillerkvist], Robert [Jonas] and Pit [Beirer], and I want to thank them for their help and for sharing their experience. We’ve got another big season ahead and with the same goals we always have. We have a strong team and we’ll work with the same passion and the same dedication to achieve what we can.”

Robert Jonas, Vice President Offroad Racing: “Harry has reached this position based on qualities that we really appreciate and we really value. He is passionate about the sport and dedicated to the brand: he already has a long KTM history and made a huge change to travel across the world and chase his professional dreams. He not only has the technical knowledge but has shown a high willingness to learn and can evaluate situations very well. What is also important is his character: Harry is open, friendly and calm and these are essential qualities for a race team that needs good organisation, a good atmosphere and to face the drama that sport can bring. We really believe in him. 2023 was already a test of what he can do and now he’s directing one of our most successful Red Bull KTM teams. We are confident that he, Valentina, Dirk and all the guys have a strong 2024.”