[Sherco]

SHERCO: THE FRENCH LEGACY

10 months ago | Words: Matt Bernard | Photos: Sherco Motorcycles

In the heart of France, where the unbridled passion for motorcycles intersects with an unwavering quest for excellence, a nucleus of innovation and performance has taken root. Sherco Motorcycles, since its inception in 1998, has been resolutely rewriting the saga of French motorcycling prowess. Crafted by the hands of Marc Teissier and Andreu Codina, former trial riders driven by an insatiable desire to create exceptional bikes, Sherco has flourished to ascend the pinnacles of motorcycle manufacturing in France.

As the new Millennium dawned, Sherco emerged as a guiding light of dedication and ingenuity. Anchored in Nîmes, its headquarters and production unit embarked on a journey to redefine the landscape of trial and enduro bikes. Capturing the essence of the brand, Marc Teissier, the Founder and Chief Executive Officer, stated, “My passion extended beyond riding; I aspired to craft motorcycles capable of rivalling the finest in the sport.”
With a continually expanding line up, now spanning over 25 vehicles, Sherco has firmly etched its position as a formidable presence in the motorcycle industry.

Presently, Sherco spans five continents, resonates in 74 countries, and thrives through the support of over 1100 sales outlets. Yet beyond the mere numerical facts, it forms a close-knit community of over 150 devoted individuals who infuse each creation with their ardor and expertise. Since 1998, the brand has secured over 10 world championship titles across diverse categories, establishing an enduring legacy as true champions. Notably, Sherco Motorcycles stands alone as the sole active French motorcycle marque.

The prevailing manufacturing approach operates on a dual-track basis: an establishment inaugurated in 1998 in Barcelona, dedicated solely to moto trials production; while a parallel facility in France, initiated in 2003, takes a dedicated stance towards the enduro facet of operations.

THE JOURNEY THROUGH TIME

1999: Sherco burst onto the scene with the introduction of the SHERCO ST 2.5 motorcycle in Switzerland. The SSDT bore witness to Graham Jarvis’s triumphant feat.

2000: Centre stage was illuminated by the Sherco 2.9, heralding the brand’s innovative narrative.

2002: The HRD brand was acquired, and a second production unit blossomed in Nîmes, signifying Sherco’s expansion.

2003: A milestone moment arrived with the inception of Team Sherco Supermoto.

2004: Sherco embarked on ground-breaking strides by unveiling both 2-stroke and 4-stroke trial bikes. Simultaneously, the brand revolutionized the industry with electronically-controlled fuel-injected enduro motorcycles, reshaping the game.

2006: A succession of victories, including Jarvis’s conquest in the SSDT and ensuing triumphs, underlined Sherco’s prowess.

2008: Sherco introduced a 250 cm³ 4T with electronic injection while bidding farewell to Andreu Codina. Graham Jarvis’s Romaniacs victory added to the brand’s laurels.

2010: The Dakar rally bore witness to David Casteu’s victory astride a SR4.5i, cementing Sherco’s presence on the global stage.

2012: The birth of the X-Ride marked yet another innovative milestone in Sherco’s narrative.

2014: Mojo Motorcycles assumed the role of the Australian importer for Sherco Motorcycles. David Knight races SuperEnduro for Sherco.

2015: A strategic alliance with TVS gave birth to the Sherco TVS Factory Rally Team, fortifying the brand’s presence in rallying.

2016: Matthew Phillips wins the Enduro World Championship title atop a 300 SEF Factory.

2017: Sherco shifted gears with the inauguration of a new 12,000 m² production facility.

2018: Wade Young accomplished a hat-trick with victories in RedBull Romaniacs (earning the title of youngest ever), RedBull Megawatt, and Sea to Sky.

2019: Celebrating two decades of excellence, Sherco unveiled the Sherco ST 20th Anniversary model, commemorating twenty years of unparalleled achievements.

2020: Hamish Macdonald clinched the world title in the Junior class, piloting his 300 SEF Factory.

2021: Wade Young emerged victorious in the HERO Challenge, secured the runner-up position at Red Bull Romaniacs, and attained the third overall in the inaugural FIM Hard Enduro World Championship.

2022: Emma Bristow’s 40th Trial Grand Prix win was a testament to her prowess, securing her 8th World Championship title.

2023: Australian talent Wil Rurpecht joined the Sherco factory team, poised to compete in the World EnduroGP. Additionally, Jonte Reynders secured victory in the Australian Four-Day Enduro.

Unveiling Triumphs of Tomorrow

As Sherco surges into the future, the echoes of its past triumphs resonate, propelling the brand to transcend its own boundaries. The journey, initiated by a fledgling French start-up, has catapulted Sherco into a global powerhouse, a testament to the spirits of passion, dedication, and the relentless pursuit of moto-excellence.

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