KTM’S FLASH NEW NORTH AMERICAN DIGS

With KTM’s motocross and adventure model R&D programs based in the USA for some years now, there’s little doubt about the importance the Austrian company places in the influential and lucrative North American market. But nothing reinforces KTM’s commitment to North America like $53-million-dollar new HQ they’ve recently opened in the moto Mecca of Southern California. It’s the single biggest investment in the history of Pierer Mobility AG!

Here’s the PR from KTM, offering an insight into the recent official grand opening of Pierer Mobility AG’s brand-new North American Headquarters in Murrieta, California…

Special guests from all over the world were in attendance for the festivities, which included a ribbon-cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.

With global headquarters based in Austria, Pierer Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. Pierer Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.

“This is an emotional day for me,” said Stefan Pierer, CEO of Pierer Mobility AG. “Exactly 30 years ago, I started in the USA with only a dozen employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approximately 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing. That is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”

The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organisation has grown from 30 employees in 2009 to almost 360 employees in 2023, and this new building allows for further room to expand and grow to support its network of more than 1000 independently owned small businesses across North America.

John Hinz, CEO of KTM North America, Inc. and Pierer New Mobility North America, Inc., also addressed the group: “Today marks a massive milestone in our company’s history. The campus and our facilities represents the single biggest investment by our company, so thank you to Mr Pierer. We designed these buildings for our employees, race teams, athletes and truly for our dealers across North America to help support our brands and help support sales. This new campus showcases not only the facilities as a tool for our employees and dealers, but it’s our commitment, our dedication and our investment into the motorcycle and bicycle industry here in North America.”

The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August of 2021 and the project officially broke ground in November of the same year. Following an extraordinary development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.

The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.