BTS: 2024 HUSKY MEDIA LAUNCH, NORWAY

Chances are, you’ve already seen a bunch of the content we created from Husqvarna’s International Media Launch for its 2024 enduro range in Norway back in June. But because most of that was informative tech talk and imagery of the bikes’ component changes, design objectives and performance gains (which was kind of inevitable, given that 95% of the parts on these new-gen 2024 models had changed), there wasn’t a lot of time to focus on the launch’s epic Norwegian setting.

Thankfully, this four-minute behind-the-scenes edit from Husqvarna offers a broader window into the launch experience; into Norway’s rock-strewn terrain, the motley crew of journos from all over the world who gathered there, and the sheer scale of the undertaking by Husqvarna in staging the launch. Enjoy!