FIVE TAKEAWAYS: ONE INDUSTRIES’ REBIRTH

Driven by the incomparable desire to live by the ethos “1 of ONE” – One Industries produce unique pieces with purpose, and without compromise. We recently got the low-down on One Industries’ revival, and the brand’s unapologetic focus on product quality, even if it comes at a price. Here are five takeaways from our recent One Industries Q&A piece that dove right into the MX icon’s design philosophy…

1. NOT CHEAP, & YOU DON’T WANT IT TO BE

“If you’re in the market for cheap riding gear … well, look the other way. Because, after a decade on the sidelines, One Industries is back, but refusing to sacrifice product quality for price with their innovative new apparel and helmet ranges.”

2. PRIDE IN THEIR PRODUCTS

“The [apparel] market’s cost-cutting measures and quality sacrificing has continued, and in the last seven years even more so. How will One Industries adapt to this low-price market? One won’t. We won’t sacrifice quality for price.”

3. MORE TO COME

“With our helmets, plus boots and protection still to come, we have more exciting news on the product side just around the corner.”

4. NOT JUST ANY RIDER WEARS ONE

“We didn’t want to take a rider and make them into a One rider. We have no interest in just writing an athlete a cheque to wear the gear. Their involvement, understanding of the product features and enhancement is critical.”

5. THE EXPERIENCE IS THE PRIORITY

“We want every rider to feel the exceptional and distinctive nature of being part of the brand and riding with elevated product to enhance their experience every time they get on the bike.”

Read the full One Industries Q&A here.