Product Spotlight: Ballard’s Complete Tool Bag

When you buy a product from your local dealer or favourite online parts and accessories retailer, the only thing on most of our impatient minds is when and where we get to use the thing. Seldom do we contemplate the often extensive process behind getting that product to market – a process that includes R&D and QC, along with sourcing, pricing and marketing considerations. Having watched Geoff Ballard fine-tune his Ballard’s Complete Tool Bag over the past couple of years – a product that’s quickly become one of MXstore’s best-selling items – we asked GB to give us an insight into what actually goes into developing a product before it appears in a glossy brochure.

Learn more about the Ballard’s Complete Tool Bag here: https://www.mxstore.com.au/p/Ballards…