KTM’S “HERE TO STAY” MESSAGE

Since November, when the market first got wind of the KTM group’s financial woes, there’s been a lot of talk and speculation about the future of the Austrian company and the brands under its auspices. So, to address that talk – much of which has been exaggerated or downright wrong – KTM’s CEO and Co-CEO, Stefan Pierer and Gottfried Neumeister, released an official video statement in late November about their decision to transfer the company into a 90-day period of legal restructuring proceedings with self-administration. And while this video’s “pit stop for the future” metaphor and cue-card reading were both a bit cringeworthy, the core message was clear: that, in the face of global challenges, KTM was taking “decisive action to lay the foundations to ensure a strong, resilient path forward”.

Subsequent to that – and to answer the market’s ongoing questions about how this self-administration and restructuring phase is likely to affect KTM dealers and owners via things such as spare parts, technical accessories, customer service support, and warranties – KTM released a further official statement, along with a video that reflects on the challenges and victories that have shaped the KTM brand. 

Here’s that “Here to Stay” statement and accompanying video from KTM…

RISING THROUGH ADVERSITY: KTM PLOTS A PATH TO THE FUTURE AND TO MORE VICTORY

Ready To Race is more than a slogan for KTM. It defines our existence. In competition, there are highs and lows, daring and disappointment, and victory and defeat. 2024 has been a year of conquests, but also challenges for the company. Heading into 2025 and the future, there are more jumps, ruts and bumps ahead – but we are not letting off the throttle.

2024 has been a remarkable year for KTM, marked by bold innovation, thrilling victories, and unwavering customer dedication. While challenges are part of any great journey, we see them as an opportunity to accelerate toward an even brighter future.

It is no secret that KTM AG is navigating a shifting economic landscape. However, as our Ready To Race mantra suggests, we are embracing this moment to realign, refuel and reinvigorate. KTM remains fully committed to delivering exceptional experiences to our current and future customers. We will continue to thrill and find our way to the top of the podium again. 

Racing is where we show our brand, our engineering and our passion for the chase. Over the past year, our motorsport teams continued to achieve greatness. We started the season with a staggering 341 FIM World Championship titles. The globe-trotting calendars involved more than 1480 race starts and brought us 246 podiums and 150 wins across various disciplines. Of course, there were hardships and injuries – these go with the turf – but KTM impressively added 11 more hard-fought titles to the record.

Off the racing line, the KTM brand has also been extremely active this year. The brand unveiled 59 new models, hosted three international media launches with 152 media partners in attendance, successfully pulled off three customer events with 283 participants, and returned to EICMA, the world’s largest motorcycle show, with a massive 1635m² booth along with 17 new KTM products.

There has been a strong push behind these new motorcycles, as well as efforts to ensure we maintain momentum in the right areas. KTM is applying the same forward-thinking approach during this restructuring phase. Our goal over the next 90 days is to stabilise the business while setting the foundation for sustained growth and success.

Throughout this period, KTM guarantees the continuation of motorcycles being delivered through our Authorised KTM Dealer network. The same goes for our spare parts, technical accessories, customer service support and warranties which remain unchanged, ensuring ongoing and unwavering support throughout this period.

The work and the desire for the latest edgy, extreme and adventurous motorcycles goes on. KTM is preparing the launch of a brace of highly anticipated models, which will be in dealer showrooms in the first quarter of 2025. This again shows our pledge to remain as one of Europe’s leading motorcycle manufacturer well into the future. 

Click here to watch a compelling video of the challenges and victories that have shaped the KTM brand.