Boost Secures 2025 AUSX Naming Rights

The Australian Supercross Championship (AUSX) is set to launch into its biggest season yet after today confirming Boost Mobile as the new official naming rights partner for the highly anticipated 2025 championship, set to begin in October. The partnership follows a strong 2024 season that saw record attendance, growing broadcast distribution, and increased youth participation.

Now officially titled the Boost Mobile AUSX Supercross Championship, this partnership marks a defining moment for the sport — aligning one of the country’s fastest-growing motorsports with a brand that embodies youth, action, and cultural influence.

The partnership will see Boost Mobile go beyond traditional naming rights, powering content, athlete ambassadors, broadcast integrations, fan competitions, and activations at every round — elevating the sport’s reach and energy both on and off the track.

Bobby Geldens, Head of Boost Mobile Australia:
“For 25 years Boost Mobile has backed athletes and sports that are high octane, fast and fan-focused and Supercross is part of that DNA. We are proud to play our part in bringing world-class Supercross racing to locations across Australia for fans of all ages to embrace and enjoy. Supercross is growing fast and capturing the imagination and passion of fans across the country, and we’re proud to invest in the 2025 AUSX series that will match the energy of our brand and connect deeply with our customers. The sport takes fans and participants to incredible regional locations all around Australia, and Boost Mobile is there to keep them connected with the best mobile coverage in the country on the Full Telstra Prepaid Mobile Network.”

The newly branded Boost Mobile AUSX Championship is set to expand with a five-round national tour across four states. Featuring a mix of major iconic venues events and coastal outdoor locations, the 2025 season will introduce new destinations, fresh audiences, and headline moments designed to captivate both core fans and first-timers. With Boost Mobile now embedded into the fabric of the championship, the series enters a new phase of growth, relevance, and cultural momentum.

Mick Sinclair, Head of Motorsports & Partnerships:
“This partnership marks a significant step forward for the championship. We’re committed to building a world-class series that delivers for fans, riders, and commercial partners alike — and Boost Mobile’s support empowers us to expand our reach across every channel, from broadcast and digital to live event experiences.”

Peter Doyle, CEO, Motorcycling Australia:
“Supercross is a key pillar in the future of motorcycling in Australia. The growth of the AUSX Championship reflects a broader shift toward high-impact, entertainment-driven formats that attract new fans and bring more participants into the sport. This next chapter is about building a stronger, more sustainable ecosystem — one that supports riders at all levels and ensures Supercross continues to thrive for years to come.”

Over the coming weeks, AUSX will roll out its full season calendar, venue announcements, athlete
signings, and fan opportunities — alongside the official launch campaign and season trailer. This season will bring in Australia’s biggest Supercross stars — including returning legends and rising talents. With major brand partnerships, new venues, and unforgettable fan experiences, 2025 is set to be the most action-packed, engaging, and accessible championship yet.