TRIUMPH: ALL IN – EPISODE 1

How does a road-bike manufacturer decide to take on KTM, Husqvarna, Yamaha and Honda in motocross and enduro – and what does it actually cost to get there? Triumph’s four-part ALL IN docuseries sets out to answer that, with the people who made the call doing the talking.

If you were running a profitable road-bike business, why sink eight years and a small fortune into building a motocrosser from scratch – in a segment already carved up by four Japanese brands and one unforgiving Austrian? Triumph’s new four-part docuseries, ALL IN, sets out to explain the gamble, with the people who made the call – such as the likes of Ricky Carmichael, Ivan Cervantes and Jonny Walker doing the talking. Episode one’s live now, with three more to follow through to December – here’s the rundown, plus some local Triumph deals running until September 30…

Triumph Motorcycles launches its first documentary series, ALL IN; a four-part programme chronicling the brand’s journey onto the global off-road motorsport stage.

The first episode of ALL IN is now live on Triumph’s YouTube channel, with the three further episodes dropping in October, November and December. Featuring interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, the first episode details the company’s decision to enter the off-road arena, behind the scenes development of the bikes, the impact of the launch on the industry and then the start of the gruelling journey in to the fiercely contested race series.

The four-part series showcases Triumph’s ambitious plans to bring an entirely new and highly competitive contender to the MX, Enduro, Cross Country championships, documenting the determination and resolve that was required to transform Triumph’s significant motorsport investment into world-class products and credible championship wins.

“The ALL IN series really shows the passion and pride we put into this project,” said Ian Kimber, Triumph Motorcycle’s Head of Global Racing Programmes. “We knew when early development began in 2018 that we had the racing DNA and the engineering calibre to succeed in this new frontier, and that’s why we went all in: forging collaborations, developing testing programmes, and building a new dealer network for a completely new Motocross and Enduro platform.

“Triumph’s move into MX, Enduro, Cross Country championships opened the doors on a strategically important new chapter in top-tier off-road racing. The ALL IN series highlights what we’ve achieved so far and how we will continue to elevate every aspect of our off-road programmes. This journey has just begun but we are committed to shaping the future of off-road racing and leading the off-road segment on a global level. We’re proving we’re where we belong – on the podium.”

PROMOTIONS RUNNING UNTIL SEPTEMBER 30

Triumph’s off-road enduro and motocross range is available now across the Australian dealer network via PS Importers, with promotions running until 30 September or while stock lasts.

MOTOCROSS

MY24 TF250-X – from $11,750 rideaway (save $2500), plus a free Akrapovic full exhaust system and WiFi module kit to the value of $2500. Limited stock.
MY26 TF250-X – from $11,245 rideaway, save $3250.
MY26 TF450-X – from $12,540 rideaway, save $3250.
MY25 TF450-RC – Ricky Carmichael’s chosen specs and signature graphics, from $12,995 rideaway.