NEW WEBSITE DRIVES TRAFFIC GROWTH FOR TRANSMOTO.COM.AU
Since relaunching in late September, Transmoto.com.au has seen historically high growth in website traffic. In the key area of unique users, the site now see’s over 31,000 visitors per month, which is an increase of 38% for the quarter. Site sessions are also up more than 19% to over 46,000 per month. Both areas are being driven by an substantial increase in new users visiting the site.
“We’re seeing substantial growth across the board,” says Andrew Hobbs, Transmoto’s Sales & Marketing Manager. “This really verifys our vision for relaunching a site that’s faster, cleaner and mobile friendly. We have all the key user platforms and view points covered now and the uplift in traffic and new users reflects that.”
“This type of growth also has flow on effects for all areas of our business. As we engage with more of the sports participants every month, they’ll learn more about what Transmoto offers, which will only lead to growth in other areas, such as magazine circulation and subscriptions.”
Founded in 2010, Transmoto is a new media company with a multi-channel print, digital and events approach. Transmoto Dirt Bike Magazine is an award-winning print and digital publication, having captured two major Magazine Publishers of Australia awards. transmoto.com.au is Australia’s most popular motorcycle magazine-style website, and the only website that covers all areas of the sport. The Transmoto 12-Hour is an annual recreational event which has sold out every year since its inception in 2011.