[News]

One Amarockin’ TV Ad

5 months ago | Words: Andy Wigan

It never ceases to amaze how many TV commercials fall flat on their faces. In spite of massive budgets and a team of overpaid ad agency creatives behind them, most TVCs feel about as engaging as a 2am session of Parliamentary Question Time. Whatever they’re selling, I’m just not buying it. No one is. Conversation. Rate. Equals. Zero!

Admittedly, shithouse TVCs are often the result of compromise or too much meddling by the client (what is it they say? … “a horse designed by a committee is a camel!”). And when it comes to motor vehicle or motorcycle ads on TV, it is true that ad agencies have to work within a highly regulated legal framework. Put simply, it’s near impossible to depict any car or motorcycle in a way that makes it look remotely fast or exciting or powerful or racy. Or worth buying!

So, take a look at how the ad agency behind VW’s latest TVC cleverly got around this regulatory issue. They hid it in plain sight, referring to the new Amarok V6 as “Too Powerful For TV” and “Creating the Most Power Ute Ad Ever”. And in doing so, they created satirical gold. It’s one of the most amusing and engaging TVCs we’re seen for a long time. Check it out…


Related Content

🎥 MITCH HARPER: MY BACKYARD

Be the first to comment...

You might also like...

KTM

16 hours ago

Transmoto 6-Hour @ Conondale: Junior Entries Now Open

There are a limited number of spots for kids aged between nine and 15 to ride at the 6-Hour @ Conondale.

Husqvarna

2 days ago

How-To: Set-Up Suspension For Sand

With the 2019 Transmoto 6-Hour @ Nabiac only two weeks away, we thought this might come in handy.

Ficeda

2 days ago

🎥 How-To: Clean an Air Filter

Treat ’em mean, but keep ’em clean. After all, air filters are the lungs to your dirt bike’s engine.

News

2 days ago

🎥 MXGP: RD 11 Highlights – Latvia

Tim Gajser and Jorge Prado don’t look like their hanging up their red plates any time soon.

News

2 days ago

🎥 2019 AMA Motocross: Rd 4 Highlights

Tomac rebounds for second Lucas Oil Pro Motocross Championship victory of the season at High Point.

Yamaha

2 days ago

Project Bike Update #2: 2019 Yamaha WR450F

Find out what Geoff Ballard has done to customise the bike to his riding style and tailor it to the Aussie bush…

KTM

5 days ago

Transmoto 6-Hour @ Conondale: Enter Now

Entries are now open for the 2019 Transmoto 6-Hour @ Conondale, powered by KTM.

5 days ago

How-To: Carburettor Maintenance

Carby-fed bikes are getting fewer these days, but they’re a lot easier to service in your shed at home.